The objective of Fortify is to provide physiotherapy and performance training services that go beyond decreasing pain and restoring “normal” function. Normal is often not sufficient. Normative values in physiotherapy are typically based on minimal standards of physical function, rather than what is required for you to achieve your personal goals and do the things you enjoy.
The goal is to help you maximize your physical function so that you can do the things that are important to you with complete confidence – to Fortify you for whatever it is you wish to encounter.
The Fortify Spectrum
The perspective of Fortify is that there is no gap between acute rehabilitation and sport-specific training when treatment plans and programs are based on systematic biomechanical and neurophysiological progressions.
Below is a visual representation of this perspective. It contains elements that relate to both acute and chronic conditions therefore many of the items will not be present concurrently. It must be noted that this spectrum is not based any research and is intended for illustrative purposes only.
What's in a name?
Time for a little history lesson to explain a portion of my inspiration to choose the name Fortify. Most commonly, the word fortify is used in reference to strengthening a place with defensive works to protect it against attack such as the Fortress of Louisbourg in my hometown of Louisbourg, Nova Scotia.
The French built the fortress in the early 1700s with the intent of protecting it from British invasion. They had a strong military presence, strategically positioned hundreds of cannons, and surrounded the town with giant walls. All of this should have been enough for the French to maintain their new North American settlement but history tells us otherwise. The fortress suffered a key weakness - its design was directed mainly toward sea-based attacks, leaving the land-facing defences relatively weak. The British exploited this weakness. On June 8th, 1758, General James Wolfe successfully landed his troops on an undefended rocky beach a several kilometers south of the Fortress named Kennington Cove. The successful landing allowed Wolfe and his troops to launch a surprise land-based attack which resulted in French defeat and the surrender of their fortress. The battle at the Fortress of Louisbourg was one of the definitive battles between Britain and France for dominance in North America.
The reason I'm sharing this is twofold:
1) I'm a bit of a history nerd, and
2) I draw parallels between the process of fortifying a military base against attack and fortifying a body against the physical challenges it may encounter. In my mind, what it comes down to is 'know your enemy'. Had the French anticipated a land-based attack they could have improved these fortifications and may have been able to successfully defend against the British enemy. Similarly, we need anticipate the physical challenges that we'll encounter in sport and in life so that we can prepare ourselves adequately.
Fortunately, we are continually learning more about the risk factors for a wide range of injuries and health problems. Armed with this information, we can implement strategies to fortify our bodies and our lives.